Consumers in China are increasingly mercurial when it comes to the latest online food trends: willing to wait three hours in line for a chocolate croissant, but equally likely to move onto the next big thing the next week.
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We love finding ways to amplify brand stories so that they resonate in the Chinese market, but we’re not just offering our expertise and advice to others. We practice what we preach, and we take pride in the concepts, content, and campaigns we contribute to the F&B landscape ourselves.
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