Act Like A Rat: Lessons from Food & Beverage Brand's CNY Campaigns

The Year of the Rat is upon us, and brands are using Chinese New Year campaigns to tell their stories to consumers hungry for value, quality, and connection. Brands operating in the food and beverage space in China can learn a lot from this resourceful rodent - whose attributes of intelligence, wealth, and adaptability are all required for a success story in this dynamic market.

China TrendsAndrew MooJanuary 23, 2020CNY, China, Chinese New Year, China Marketing, China Advertising, Nongfu Spring, Yum Brands China, Hershey China Comment

Here Today, How to Stay Tomorrow

Consumers in China are increasingly mercurial when it comes to the latest online food trends: willing to wait three hours in line for a chocolate croissant, but equally likely to move onto the next big thing the next week.

China TrendsAndrew MooMarch 11, 2019Restaurants, China, FoodComment

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